Jan
18

Sports Economics Leeds

Sample Reference Page Long by John Severin

Reference
Bargara, L (2007).Jingle all the way. Adweek. 48.5, 24. Retrieved February 12, 2007 from EbscoHost database.
Wayne, F (2001).’Survivor’ beats ‘ER’ in advertising pricing. Electronic Media. 40.40, 4. Retrieved February 12, 2007 from EbscoHost database.
Weeme, P T (1998).A smarter way to buy. Marketing Magazine. 103.47, 32.
Retrieved February 12, 2007 from EbscoHost database.
Ross, C (1998).NBC. diet dr. pepper in golden globes promo. Advertising Age. 69.2, 38.
Retrieved February 12, 2007 from EbscoHost database.
McClellan, S (1995).Advertisers say stations need brand identity. Broadcasting and cable.
Retrieved February 12, 2007 from EbscoHost database. 125.16, 61.
Spain, W (1995).Fishing for sales through cable. Advertising Age. 66.13, 6.
Retrieved February 12, 2007 from EbscoHost database.
Cooper, J (1994).Broadcasters retailers togeather or apart. Broadcasting and cable. 124.13, 61.
Retrieved February 12, 2007 from EbscoHost database.
Ecke, R (1994).Double Play. SHOOT. 35.43, 23.
Triplett, T (1994).Big names crowd the infomercial airwaves. Marketing News. 28.7, 1-2.
Retrieved February 12, 2007 from EbscoHost database.
Esther, (2005).Customized advertising via a common media distributor. Journal Article Libraries Worldwide. 616,
Vardanyan, M (2006).The measurement of marketing efficiency in the presence of spillovers. Journal Article Libraries Worldwide. 319, 31.
Poniewozik, J (2007).Customer sell thyself. Time. 169.7, 68. Retrieved February 12, 2007 from EbscoHost database.
Story, L (2007).Ads made, no agency required. New York Times. 156.53849, 1-3.
Leeds, J (2007).TV viewers get a taste of ‘Idol’. New York Times. 156.53843, 1-5.
Patrick, A(2007).Spanish television reigns as king of product plugs. Wall Street Journal. 249.27, 1-16. Retrieved February 12, 2007 from EbscoHost database.
Libsyte, R (2007).Not a super fan. USA Today. 36, 5-6. Retrieved February 12, 2007 from EbscoHost database.
Hein, K (2007).Cherry coke gets fresh Jay-Z remix. Brandweek. 48.5, 4.Retrieved February 12, 2007 from EbscoHost database.
Garner, T (2007).To know list 8. Sporting news. 231.4, 5. Retrieved February 12, 2007 from EbscoHost database.
Fine, J (2007).TVs last man standing. Business Week. 4017, 22.
Lafayette, J (2007).Nielsen close to unveiling ad tracking plans. Television week. 26.3, 5. Retrieved February 12, 2007 from EbscoHost database.
Hiestand, M (2007).TNT turning corner with commercials. USA Today. 1/12/07, Retrieved February 12, 2007 from EbscoHost database.
Maney, K (2007).No stars buts there’s booming fun in the auto hall. USA Today. 1/10/2007, Retrieved February 12, 2007 from EbscoHost database.
Petrecca, L (2007).Bills fan wins super bowl ad contest. USA Today. 1/09/07, Retrieved February 12, 2007 from EbscoHost database.
Hein, K (2007).As sales go cold, pizz hut gets hot headed in new ads. Brandweek. 48.2, 11. Retrieved February 12, 2007 from EbscoHost database.
None, (1994).Scatter market opens. Adweek Western Edition. 44.45, 12.
McCarthy, M (2007).James tuning in to fans for theme song. USA Today. 1/05/07,
Juliana, T (2007).The shame game. B # Magazine: Feminist Response to Pop Culture. 34, 15.
Backman, K (2007).TV stations. MediaWeek. 17.1, 12. Retrieved February 12, 2007 from EbscoHost database.
Dimitri, (2004).The risk of reducion role of advertising. Journal Article Libraries Worldwide. 241,
Source, M (2006).To adapt or to standardise Asain veiws. Journal of East-West Business. 12, 1.
Gerald, J (2005).Modeling the microeffects of televsion advertising. Journal Article Libraries Worldwide. 616,
Hanks, S (2007).Super Bowl isn’t for the humble. Advertising Age. 78.5, 10. Retrieved February 12, 2007 from EbscoHost database.
None, (2007).FedEx delivers better jokes than ups. Brandweek. 48.3, 32.
Chou, S (2005).Fast-food restaurant advertising on television and its influence on childhood obesity. National Bureau of Economic Research McClellan, S (2007).Madia agencies/research. MediaWeek. 17.1, 15.
McNichol, T (2006).A ‘spirit’ from the 60s that won’t die. New York Times. 156.53803, 9. Retrieved February 12, 2007 from EbscoHost database.
Meglio, D (2006).In ads, it pays to aim for the heart. Business Week Online. 12/21/2006, 8.
None, Beer ads in televised collegiate sports. Student Affairs Leader. 34.24, 4.
Greppi, M (2006).Simplicity pays off for “nightly news”. Television Week. 25.46, 7-46.
Elias, M (2006).Pediatricians call for less advertising to children. USA Today. 12/04/06, Retrieved February 12, 2007 from EbscoHost database.
Darren, J (2006).Persuasice and informative advertising. Journal Article Libraries Worldwide. 59,