Jan
22
Sports Silly Bandz
Silly Bands: The New Silicone Wristbands or New Pet Rock? by Andrew McBride
In the beginning was the Silicone Wristbands, and the wristband was yellow, and the wristband said “Livestrong.” And it was good.
The yellow “Livestrong” wristband, launched by Nike and professional cyclist Lance Armstrong in 2004 has since gone on to raise awareness and millions of dollars for cancer research worldwide. Yea, verily, the yellow silicone wristband has been very good indeed.
And the yellow silicone wristband begat the red silicone wristband, and the green silicone wristband, and the blue silicone wristband, and many other colors, all in support of worthy causes around the world.
Indeed, silicone wristbands have populated the world in just six years, representing everything from anti-poverty programs to domestic violence awareness to sports team promotions. Now a new fad has emerged in the silicone wristband universe, a variation on the wristband theme for children.
Silly Bandz